"Everybody wants to know what is Michigan football"

Asked and answered by Coach Rodriguez:

"Michigan football is a bunch of guys in winged helmets going out of that tunnel and playing their ass off with pride, passion, and intensity on every snap. On [e]very snap! Every man, every play! That's what Michigan football is!"

And with those words a new era began.

Link to article. I'll interpret: what Coach Rod is saying is that Michigan is distinct from those other college football teams that do not have winged helmets and play there asses off with pride, passion, and intensity on alternating snaps. They lost yesterday to Utah, in a close game that (but for several Utah mistakes) could have been a blow out. Give them time.