More on neuroeconomics

Tyler Cowen at Marginal Revolution has a really nice post on neuroeconomics, in case you're interested in learning more about this new, somewhat goofy, field of study. As I've said before, and will say again, MR is such an excellent blog. If you're curious what economists think about stuff, and how they think about stuff, all done in english, without any formulas, this is the place.

Addendum: Check out this freaky article in the NYT on how neuroscientists are working with advertisers. Or this article by Virginia Postrel.